The Nike FlyEase Design Principle

The Nike FlyEase Design Principle

Nike
United States
2021

Innovation stems from rethinking norms. Nike FlyEase is an example of how sustained development and research focused on a set of specific needs can advance footwear for a wider spectrum of people. It is not about singular solutions. Instead, FlyEase is driven by a design ethos that champions the value of a suite of systems that work toward a common goal: making shoes easier for everyone.

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