The Last Statement T-Shirt

The Last Statement T-Shirt

Carlings
Norway
2020

Swedish retailer Carlings has released its augmented-reality The Last Statement T-shirt, which can show a variety of political messages. Developed for the brand by creative agency Virtue, the T-shirt is nearly blank to the naked eye. Viewed through a phone, however, it sports a bold, animated design that comments on a political topic of the day. The wearer can choose from a range of graphics created especially for The Last Statement T-shirt and accessible through the Instagram or Facebook apps.

Meta

About the topic

In the same trend