MUD Jeans are a fair trade certified, ‘sustainable’ denim brand based in The Netherlands. Since 2013, the Dutch company has been offering consumers a pioneering ‘Lease Your Jeans’ system. Customers pay a membership fee of €29, and then they can lease a pair of jeans for a monthly cost of €7.50. Once the jeans are worn out, or if the wearer feels like a change after 12 months, they can return the jeans and switch to a new pair. MUD Jeans then recycle the old pair into new items.