Brandalism

Brandalism

United Kingdom
2012

Corporate advertising influences every aspect of our modern lives: from how we feel about ourselves; our bodies; our understandings of gender, race and class; through to our perceptions of others and the world we live in. Advertising doesn’t simply sell us products – it shapes our expectations of how meaning should be produced in life. Building resistance and resilience to this corporate power is at the heart of the culture wars in the 21st century. So with nothing more than high-vis jackets, special keys, and shared creative principles Brandalism hacks spaces and places to hold corporate power to account and dream of a world beyond capitalism.

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